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Tohoku

Miyagi Travel Guide

Local tips, regional food and places off the tourist trail

Tohoku’s gateway, centred on the city of Sendai, with the pine-covered islands of Matsushima, the Naruko hot springs and the Zao mountains.

Open Miyagi on the map51 places on the map · 12 local favourites

Local tips

  • TipMatsushima is an easy half-day trip from Sendai on the JR Senseki Line; take a bay cruise to see the islands.
  • DoUse the Loople Sendai sightseeing bus to loop between Zuihoden, the Aoba Castle site and the city centre.
  • Heads upSendai Tanabata in early August draws huge crowds; book hotels early.
  • Heads upThe Zao Echo Line road up to the Okama crater lake closes in winter.
  • TipHidden gem: Naruko Gorge, near Naruko Onsen, is spectacular in autumn colour — pair it with a hot-spring stay.

What to eat

Gyutan (grilled beef tongue)牛たん

Thick-cut beef tongue grilled over charcoal, served in Sendai with barley rice and oxtail soup.

Zunda mochiずんだ餅

Rice cakes coated in a sweet paste of mashed edamame; also try zunda shakes in Sendai.

Sasa-kamaboko笹かまぼこ

Bamboo-leaf-shaped fish cakes, often grilled fresh in shops so you can eat them hot.

Local favourites

Places mostly visited by people who live here — quieter, and often the highlight of a trip.

Izunuma Wetlands

伊豆沼 Nature & Scenery

Wetland where tens of thousands of wild geese winter; watch them take off en masse at dawn.

● Mostly locals

Koganeyama Shrine, Kinkasan

金華山黄金山神社 Temples & GoshuinchoNature & Scenery

Sacred island shrine reached by boat from the Oshika Peninsula, where wild deer and monkeys roam; said to bring wealth to those who visit.

● Mostly locals

Akiu Craft Village

秋保工芸の里 ExperiencesShopping

Cluster of workshops in Akiu making kokeshi dolls, Tamamushi lacquer and Sendai tansu; some offer painting workshops.

● Mostly locals

Former Arahama Elementary School

震災遺構 仙台市立荒浜小学校 Sights & History

School preserved as a disaster memorial showing tsunami damage; it sheltered hundreds of people on the roof in 2011.

● Mostly locals

Murakamiya Mochi

村上屋餅店 Local Food

Old Sendai mochi shop that serves zunda mochi, sweetened green edamame paste over fresh rice cakes.

● Mostly locals

Rairai Gorge

磊々峡 Nature & Scenery

Short, pretty gorge walk right in Akiu Onsen town, with a rock pool known as 'Noson' and a heart-shaped hollow.

● Mostly locals

Ryutei, Sendai

龍亭 Local Food

Chinese restaurant regarded as the birthplace of hiyashi chuka, the cold summer ramen now eaten all over Japan.

● Mostly locals

Sendai Mediatheque

せんだいメディアテーク Sights & History

Toyo Ito's landmark glass building held up by twisting steel tubes; now a public library and gallery.

● Mostly locals

Shimanuki Honten

しまぬき本店 Shopping

Long-established Sendai store for Tohoku crafts: kokeshi, Tsutsumi pottery, lacquerware and Sendai tansu pieces.

● Mostly locals

Takekoma Shrine

竹駒神社 Temples & Goshuincho

One of Japan's major Inari shrines, in Iwanuma, a local favourite at New Year.

● Mostly locals

Togatta Onsen Kaminoyu

遠刈田温泉 神の湯 Hot Springs

Public bath in the Zao foothills hot-spring town of Togatta, known for kokeshi workshops lining its streets.

● Mostly locals

Kesennuma Umi no Ichi

気仙沼 海の市 Local FoodShopping

Harbourside seafood hall in Kesennuma with fish sellers, restaurants and a shark museum; the port is famous for bonito and shark fin.

● Mostly locals

The famous sights

The places most visitors come for. Worth it — just go early.

Zao Fox Village

宮城蔵王キツネ村 Experiences

Wooded park where over a hundred foxes roam freely; hugely popular with foreign visitors.

Godaido, Matsushima

五大堂 Sights & History

Small temple hall on an islet in Matsushima Bay reached by red bridges with gaps in the planks; an icon of the bay.

Zuigan-ji

瑞巌寺 Temples & GoshuinchoSights & History

Matsushima's great Zen temple, built by Date Masamune, with sumptuous gold-screen rooms and caves carved into the rock.

Nakanosakae Station

Stamp RalliesSights & History

Nakanosakae Station is a railway station in Miyagi Prefecture that draws visitors as part of regional travel and station-stamp collecting routes in the Tohoku area.

Sendai City Museum

Sights & History

An iconic museum in Sendai that preserves and displays the history and culture of the city and the Date clan. It is a key cultural landmark for visitors exploring…

Michinoku Date Masamune Historical Museum

Sights & HistoryExperiences

A museum in Miyagi Prefecture dedicated to the life and legacy of Date Masamune, the iconic one-eyed warlord who shaped the Tohoku region. Visitors can explore…

Oku-Matsushima Olle Trail

Nature & SceneryExperiences

A scenic hiking trail in the Oku-Matsushima area of Miyagi Prefecture, part of the Korean-inspired Olle trail network adapted for Japan. The route winds through coastal…

Shiogama Shrine

Temples & GoshuinchoSights & History

Shiogama Shrine is one of the most important Shinto shrines in the Tohoku region, dedicated to the gods of fishing and salt-making, and is a must-see landmark near…

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Souvenirs to bring home

Hagi no Tsuki custard cakes, sasa-kamaboko and Naruko kokeshi dolls are the classics.

When to go

Early August for Tanabata and late October to early November for Naruko’s autumn leaves; Sendai itself gets relatively little snow.

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